United Mission:
The United Mission is the 2016-2017 Marketing Campaign for the American Baptist Church.
Tasked with developing the visual style and presentation for the American Baptist Church fundraising campaign, I was provided with 5 different slogans to build style presentations and present to the organization. With the idea of the church looking to build upon its historic connection with its congregation, the slogan "faith is the vehicle" (which was laterĀ revised to 'United Mission is the Vehicle') had an immediate resonance to the past. The idea of representing classic Americana through vehicles that literally 'connected' us all, a series of posters, banners, ads and brochures was born.
Many vehicles were designed and illustrated to help convey this message, from the classic vehicles of the past, to the more modern modes of transportation of today.
Above is the Initial style concept piece presented to the client.
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